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How to succeed in business and still sleep soundly at night. A guide to
business success through ethical, cooperative approaches that are far
more effective than the old dog-eat-dog methods. Shows how to harness
"marketing heresies" like
Market share doesn't matter for most businesses
Your customers and even your competitors can become your unpaid
and ultra-effective sales force
Even such companies as Apple and IBM, FedEx and the US Postal
Service, and GM and Toyota have strategic alliances with each other; you
can use these strategies to succeed even in a one-person business
Endorsed by Jack Canfield (Chicken Soup), Jay Conrad Levinson
(Guerrilla Marketing),Anne Holland (CEO, Marketing Sherpa), Mark Joyner
(The Irresistible Offer), Robert Reich (former US Secretary of Labor), Mary
Westheimer (founder, Bookzone.com), Al Ries (The Fall of Advertising
and the Rise of PR), Marcia Yudkin (Internet Marketing for Less than
$500/Year), Brian Kurtz (Bottom Line/Personal), Dr. Ken Evoy (CEO,
Sitesell.com/SiteBuildIt), and 69 other prominent entrepreneurs,
marketers, and authors. Winner of an Apex Award for best book in the PR
field. Sold foreign rights to publishers in India and Latin America.
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